Tag Archives: keywords

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand. Here is an example using fictional company “Acme Plumbing Supplies”: Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional […]

Keep Reading The Importance of Anchor Text in Back-links

Importance of Company Branding Within Your SEO

When looking at your overall SEO strategy, it is becoming ever more important to incorporate both SEO and branding into the mix. The problem is that they do not seem to quite fit together. On one hand, SEO deals with the placement of important keywords and phrases. On the other side, branding deals with company company brand names, loyalty and culture. Incorporating both sides could be seen to be diluting the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word. The […]

Keep Reading Importance of Company Branding Within Your SEO

Contact Information

Phone: +44 (0)1621 851651
Mobile: +44 (0)7742 559833
E-mail: info@webworxlimited.co.uk

Address:
Webworx Limited
1 Roman Close
Heybridge
Maldon
Essex, CM9 4PW

SEO Services

SEO Training Link Building Onpage SEO Video Creation Areas we cover

Website Hosting

About Us

Webworx Limited is an Essex based company specialising in online promotion, video production, social media campaigns, seo and online opportunities.

Follow Us On These Networks

SEO Essex Facebook Page Twitter SEO Essex Page seo essex on LinkedIn

Copyright Webworx Limited, Registration Number 7289333, © 2016. All rights reserved.