The Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand. Here is an example using fictional company “Acme Plumbing Supplies”: Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional […]

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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough. Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.

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Importance of Company Branding Within Your SEO

When looking at your overall SEO strategy, it is becoming ever more important to incorporate both SEO and branding into the mix. The problem is that they do not seem to quite fit together. On one hand, SEO deals with the placement of important keywords and phrases. On the other side, branding deals with company company brand names, loyalty and culture. Incorporating both sides could be seen to be diluting the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word. The […]

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency. In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while […]

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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes). Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link […]

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The Best SEO Tactic Is Quality Content

So after a traumatic year of Google updates, all named after cute animals we find that most traditional seo services you may have used are now rendered useless. We are talking about mass article submissions, forum link posting, web 2.0 pages etc. Google updates have (if your lucky) just wiped out any positive effects from this type of linking, and if your unlucky, have penalised your site and wiped out years of work. What they are telling everybody is this – No unnatural links will be tolerated, if people link to you because they love your site then great. If not then do not create useless and artificial links. So if you want to do seo the right way, you need to make your website great, by filling it with useful content that others will link to. Google have spoken about this in a blog post designed to give “more guidance on building high-quality  sites,” Google gave the simple advice […]

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Welcome To The Webworx Blog

Welcome to our blog that we will fill with useful,informative, educational and sometimes amusing content. Although Webworx Limited has been in operation for many years, we have operated from a number of different websites under the company umberella, mainly SKS Services which was the original company name back in the old days. The company branding, website and services we offer are currently being ported over from our other websites, so please bear with us during this transition. We continue to offer a limited number of places for our search engine services as well as bespoke software and website design/re-design. All of our details can be found on the site, and we welcome all contact to our Essex base in Maldon.

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SEO Guides

Guides for SEO First thing you must do before diving into search engine optimisation is to digest some knowledge. You can start by reading our starters seo guide and then moving into some of the more heavyweight stuff. SEO Starter Guide from Google Everyone wants to be top of Google so it makes sense to read what they have to say about seo. This free PDF guide is easy to read and very detailed although it may be a little lightweight for some but it does a good job of covering seo basics, Get it here SEOMOZ The guys at SEOmoz know their seo and have released many guides. They have a great free guide and also a selection of paid for offerings and memberships. However reading the free guide will help you immensely so what are you waiting for? Visit site here. SEO IN PRACTICE This seo guide is free and written by Dan Richmond from Link Assistant. Its […]

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SEO Training

Train in the art of SEO If you want seo work carried out internally or would like to understand the intricate nature of how search engines work, compile data and rank websites then you have a number of ways to achieve this. You can train by doing research online. The problem with this approach is the number of conflicting messages you will get from different places. A great start would be to read our seo tutorial which covers all the basics of seo. Attending an seo training course If you want the hands on approach being taught at your premises or a location near you, then check out our seo training course. This will not only teach you about seo, but also provides all the training material and back up services for questions that will inevitably come up after finishing. You can then put some of the practises you have learned into practise on your website and start seeing the […]

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Outsourcing your SEO work

If you want seo work carried out but are not so happy paying seo companies to be the middle man, you can go direct to the outsourcing companies that carry out this work. Be warned though, that working direct can have its disadvantages as well as advantages. Outsourcing backlinking work and content creation/article writing etc. can be a good move but you will probably need to try a few before you find a good worker. Outsource seo websites:- VWorker – Formerly known as rentacoder but now virtualworker is an online database of workers looking to complete jobs for you. Elance – Find and hire workers and watch as your work gets done. Warriors for hire – The Warrior forum is packed full of people selling all kinds of backlink services and many other tasks. Of course it is important to do your research before parting with any cash If you would rather let us complete your seo work then check […]

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