Category Archives: Online marketing

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources. Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design […]

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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand. Here is an example using fictional company “Acme Plumbing Supplies”: Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional […]

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Article Writing and Submission

Article Writing for ranking benefits Since the internet began, people have ranking positions for their websites thanks to well written articles. However it can be a minefield and some practises can hinder rather than help. So follow our advise and write a well written article then submit to the best directories. The plan is that if you have an interesting, useful and well written article that is of interest then many other sites may well link to it giving you many more backlinks, Writing Content Although article marketing can be a very effective way to get both backlinks and traffic to your site, the problem is time (or lack of it), and that any useful content should be posted on your website rather than someone elses. So what is a good article writing and submission strategy Writing your Article Before writing an article do some research using Google. There are websites about any subject you can think of, as well […]

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