Category Archives: Brand development

Digital Signage Solutions for Increased Sales & Brand Awareness

digital signage maldon essex

Digital Signage Solutions for Increased Sales & Brand Awareness Along with video, digital signage is a very effective way to display your message to clients, the public, or members of staff. If setup correctly it can be used to send out your message 24 hours per day and is already an effective marketing technique used by many top brands. What is Digital Signage Digital signage is the displaying of content on a screen, usually an LCD screen. Used inside a retail outlet or shop, public spaces, train and bus stations, shopping centres, and events, they can be situated either indoors or outdoors (with special screens), wall or ceiling mounted. The content is usually a selection of video, digital images, and information that you want to portray which informs the customer about your products and services. Usually the screens are setup so that the video and images display continuously in a loop as soon as you switch it on.   digital […]

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Video Creation for Business and Services – Examples Page

local business video creation

Video Creation If you are looking to have a video created to promote your business or service then it can be daunting knowing where to start. There are so many options for having a video created and prices that vary wildly. So let’s make life easy for everyone and just show some local business video examples of what we offer that will push your business in front of your competition, and in front of many more customer eyeballs. On this page are a number of example videos in a number of key business industries. We have also created detailed separate pages showing numerous videos for some types of business or service. Although our productions cover popular professions such as Hair Salons, Plumbers, Accountants, Gyms/Personal Trainers, remember that any video can be modified to promote your business or service. As well as posting a video on your website, Facebook, Youtube and other social media platforms, they also make perfect content to […]

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Google Business View Brings a Virtual Boost to Rankings

You will have heard about Google’s mightily impressive Street View product that allows you to walk around many streets ‘virtually’. The system uses a series of panoramic 3D images to create the illusion of ‘being there’, and being able to look around and investigate a place. The exciting news is that this same technique can be used inside your business premises to provide both an impressive virtual tour of your business, and give you an improved search engine presence into the bargain. The process of getting your business listed on Business Views and having a virtual tour posted online is both easy, and affordable. Just contact us and we will visit your premises and leave a quote to do the work. The work we do consists of taking a series of photographs of the areas you want the public to see. The process will take around an hour or so and will include a series of professional ‘points of interest’ […]

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Importance of Company Branding Within Your SEO

When looking at your overall SEO strategy, it is becoming ever more important to incorporate both SEO and branding into the mix. The problem is that they do not seem to quite fit together. On one hand, SEO deals with the placement of important keywords and phrases. On the other side, branding deals with company company brand names, loyalty and culture. Incorporating both sides could be seen to be diluting the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word. The […]

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